It’s easy to think that advertising is an unimportant job, a leech job. That nothing Nike or Cheerios or Target has to say matters at all, excepting that they are trying to sell you something. That if they do good, it is purely a matter of self-interest and thus should be discounted.
As an artist, I also am trying to sell you something. Right now I am trying to sell you on reading a story I have written, in the hopes that you will read it, and like it, and perhaps buy my other work, and on and on until perhaps I have enough money to pay for a meal or a mortgage, so I can sustain myself and do more and better work.
This does not mean that I am not also trying to convey to you a truth, or at least a feeling. I am an artist, and I am trying to move you by carefully exposing hidden and vulnerable parts of my self for your benefit. This is a performance, and so I dance for your pennies:
By the time I was ten years old, I knew what rifles firing in the distance sounded like.
I know this is a commercial transaction. You know. This does not transform a truth into falsehood.