The Dublin Murder Squad books are a mystery series in name only; in multiple respects, the series transgresses the well-established conventions of the genre, the first of which is a reliable continuity in tone and dramatis personae. The typical detective series offers its readers soothing familiarity spiced by the mild novelty of each installment’s crime. The quirks and philosophy of the sleuth—Sherlock Holmes’s rationalistic brio, Hercule Poirot’s little gray cells, the glum Nordic professionalism of Kurt Wallander—become beloved talismans to his fans. By contrast, each novel in French’s series is narrated by a different detective, someone who appears as a supporting character in an earlier book. Several of these narrators quit the squad entirely by the end of their novel, and one—Frank Mackey, the narrator of “Faithful Place”—was never on the Murder Squad to begin with. (Mackey runs Undercover.) The view that the narrator of the previous novel has of another detective is often revealed to be significantly skewed when that detective gets to tell his or her own story.


Tinseltown’s growing reliance on franchises is no foolproof strategy, and higher ticket prices mask the larger problem of shrinking audiences.

Fortune: Why Hollywood Makes Bad Movies

Fortune buried the lede and missed the point. Movie franchises are inviting software to eat the studios, and in a way they may just survive. Franchises are being run like perpetual business units; which is completely new for the studios. Movies, even the sequels until recently, were financially treated as one-offs. Their customer lists were never built; and so not used to sell similar titles, spin off merchandise, or anything else.

The historical problem has been single-production accounting. Directors and producers were responsible for all their own marketing investments, and they had no incentive to invest in anything that lasted. They’ve skipped the entire web era of user registration and CRM – until now. In the 22 years since I first went on a studio sales call (with Kodak Motion Picture), I’d never seen non-imaging software be bought to build competitive advantage until it started being bought to support ongoing movie franchise businesses, like Marvel, DC, and the best animated titles. It’s nascent, but customers are being tracked across films and merchandised products. And better, the studio horror divisions are being slowly being re-organized as virtual franchises – a recognition that horror customers buy and buy again, even across specific franchises. 

There are no “foolproof strategies,” but building consistent customer relationships over time, calculating TCV, growing it, and (soon I hope) integrating the information from add-on merchandise makes me more optimistic than Fortune’s ‘more theatre ticket money from fewer customers.’

(via rafer)

Interesting pov: films as software in need of CRM.

(via spytap)

Interesting. This is why we have a star system and auteur theory – marketing hooks to sell a project to previous consumers of those individuals’ work.

I wonder if this is related to the increasing prevalence of the use of “From the studio that brought you…” in trailers.


But in general, pitching like a girl is very little different from pitching like a boy, Dr. Fleisig says. In a 2009 study of the biomechanics of elite (but not professional) male and female pitchers that he conducted with colleagues, the female pitchers produced slightly less force throughout their fastball pitching motion, from the cocking of the arm behind the back, to the stride forward, and through to the release of the ball itself, than did the male pitchers. Consequently, the top velocity of the pitches by the women was a few miles per hour slower than among the men.

Female pitchers might even have a slight physical advantage because their physiology may insulate them against some of the worst physical effects of high-speed pitching, says Dr. Steve Jordan, an orthopedic surgeon at the Andrews Institute for Orthopaedics and Sports Medicine, who treats many professional and amateur baseball players.

“Women tend to have somewhat more laxity in their tendons than men,” he says. “They are more limber.” That looseness, combined with the slower overall velocity of their pitching speed, “could mean that women would be less likely” to suffer the kinds of soft-tissue injuries in their shoulders and elbows, he says, that often fell male pitchers and result in season- and even career-ending surgeries.

EA1 is Hiring a Social Media Brand Manager (September 2016)



Everybody at Once is an agency that builds some of the most active, most influential fandoms on the internet. We operate the social handles for networks like BBC America and IFC TV. We program fan meetups and build online participation campaigns for shows like Doctor Who, Portlandia, and Orphan Black.

Our mission is to facilitate the connection between creators, their fans, and the communities they inspire. Our core beliefs are that the audience has an audience and that existing fan communities can grow when you enable fans to become better fans.

Everybody at Once seeks a Social Media Brand Manager to run social campaigns from announcement, social strategic development, production support, planning and execution, through premiere, in-season, and between seasons. This role requires excellent communication and collaboration both within EA1 and with our client networks, talent, and production partners.

The ideal candidate is an ambitious, enthusiastic, and well-organized go-getter with at least 2-3 years experience in social media strategy, content creation, copywriting, and community management. They will have an understanding of industry best practices and the curiosity to innovate and invent some of their own. They will be professional, driven, quick on their feet, and a problem solver.

If this speaks to you, send us an email – let us know a little about yourself, attach your resume or CV, and feel free to include links to stuff you’ve done. jobs@ea1.co

We’re hiring again!

signal boost

Catch The Flentl!






















Random Headcanon: That Federation vessels in Star Trek seem to experience bizarre malfunctions with such overwhelming frequency isn’t just an artefact of the television serial format. Rather, it’s because the Federation as a culture are a bunch of deranged hyper-neophiles,
tooling around in ships packed full of beyond-cutting-edge tech they
don’t really understand. Endlessly frustrating if you have to fight
them, because they can pull an effectively unlimited number of bullshit
space-magic countermeasures out of their arses – but they’re as likely
as not to give themselves a lethal five-dimensional wedgie in the
process. All those rampant holograms and warp core malfunctions and
accidentally-traveling-back-in-time incidents? That doesn’t actually
happen to anyone else; it’s literally just Federation vessels that go off the rails like that. And they do so on a fairly regular basis.

So to everyone else in the galaxy, all humans are basically Doc Brown.

Aliens who have seen the Back to the Future movies literally don’t realise that Doc Brown is meant to be funny. They’re just like “yes, that is exactly what all human scientists are like in my experience”.


vulcan science academy: why do you need another warp core

humans: we’re going to plug two of them together and see if we go twice as fast

vsa: last time we gave you a warp core you threw it into a sun to see if the sun would go twice as fast

humans: hahaha yeah

humans: it did tho


humans: it exploded twice as fast

I love this. Especially because of how well it plays with my headcanon that the Federation does so much better against the Borg than anyone else because beating the Borg with military tactics is nigh-impossible, but beating them with wacky superscience shenanigans works as long as they’re unique wacky superscience shenanigans.

Yeah, I love this.

Reminds me of the thing I wrote a while back about Humans in high fantasy realms – they’re basically Team Fuck It Hold My Beer I Got This.

Impulsive, passionate to a fault, the social structures they build to try and regulate this hotheadedness ironically creates even greater levels of sheer bull-headedness. Even their “cooler” heads take action in months or weeks.

All their great heroes of the past were impossibly rash by galactic standards. Humans Just Go With It, which is their great flaw but also their greatest strength.

klingons: okay we don’t get it

vulcan science academy: get what

klingons: you vulcans are a bunch of stuffy prisses but you’re also tougher, stronger, and smarter than humans in every single way

klingons: why do you let them run your federation

vulcan science academy: look

vulcan science academy: this is a species where if you give them two warp cores they don’t do experiments on one and save the other for if the first one blows up

vulcan science academy: this is a species where if you give them two warp cores, they will ask for a third one, immediately plug all three into each other, punch a hole into an alternate universe where humans subscribe to an even more destructive ideological system, fight everyone in it because they’re offended by that, steal their warp cores, plug those together, punch their way back here, then try to turn a nearby sun into a torus because that was what their initial scientific experiment was for and they didn’t want to waste a trip. 

vulcan science academy: they did that last week. we have the write-up right here. it’s getting published in about six hundred scientific journals across two hundred different disciplines because of how many established theories their ridiculous little expedition has just called into question. also, they did turn that sun into a torus, and no one actually knows how. 

vulcan science academy: this is why we let them do whatever the hell they want. 

klingons: …. can we be a part of your federation

Come to think of it, I mean. Look at the “first human warp drive” thing in the movie. That was… Not how Vulcans would have done it.

you know what the best evidence for this is? Deep Space 9 almost never broke down. minor malfunctions that irritated O’Brien to hell and back, sure, but almost none of the truly weird shit that befell Voyager and all the starships Enterprise. what was the weirdest malfunction DS9 ever had? the senior staff getting trapped as holosuite characters in Our Man Bashir, and that was because a human decided to just dump the transporter buffer into the station’s core memory and hope everything would work out somehow, which is a bit like swapping your computer’s hard drive out for a memory card from a PlayStation 2 and expecting to be able to play a game of Spyro the Dragon with your keyboard and mouse.

you know what, I’m not done with this post. let’s talk about the Pegasus. the USS Fucking Pegasus,
testbed for the first Starfleet cloaking device. here we have a handful
of humans working in secret to develop a cloaking device in violation
of a treaty with the Romulans. they’re playing catchup trying to develop
a technology other species have had for a century. and what do they do?
do they decide to duplicate a Romulan cloaking device precisely, just
see if they can match what other species have? nope. they decide, hey,
while we’re at it, while we’re building our very first one of these things, just to find out if this is possible, let’s see if we can make this thing phase us out of normal space so we can fly through planets while we’re invisible.

“but why” said the one Vulcan in the room.

“because that would fucking rule” said the humans, high-fiving each other and slamming cans of 24th-century Red Bull.

must be like twenty different counselling groups for non-human
engineering students at Starfleet Academy, and every week in every
single one of them someone walks in and starts up with a story like “our
assignment was to repair a phaser emitter and my one human classmate
built a chronometric-flux toaster that toasts bread after you’ve eaten

Humans get mildly offended by the way they are presented in non-human media.

Like: “Guys, we totally wouldn’t do that!” But this always fails to get much traction, because the authors can always say: “You totally did.”

“That was ONE TIME.” 

There’s that movie where humans invented vaccines by just testing them on people. Or the one about those two humans who invented powered flight by crashing a bunch of prototypes. Or the one about electricity. 

And human historians go, “Oh, uh, this is historically accurate, but also kind of boring.” To which the producers respond: “How is doing THIS CRAZY THING boring????????”

There are entire serieses of horror movies where the premise is “We stopped paying attention to the human and ey found the technology.”

reblog for new meta. 

RE that last line: McGuyver. 

“MacGuyver” is the equivalent of Vulcan vintage human horror television.

during orientation at a human college, vulcans are presented with a list of swear words. 

“what is the word ‘fuck’ for,” the innocent young vulcans want to know. “surely there are more logical intensity modifiers.”

“yeah, you’d think so,” say the weary, jaded vulcan professors. “you’d really fucking think so.”

there is a phrase in vulcan for ‘the particular moment you understand what the word ‘fuck’ is for’. 

This is why the Federation is the only organisation to ever stand a chance against the Borg

The Borg can adapt to the brilliant millitary strategies of the Romulan Star Empire, the Klingons and even the cold logical intellectual prowess of the vulcans

The Borg weren’t prepared for a starship captain to lure them into his 50′s noir detective holo-novel and then machine gun them to death with a weapon made out of hard light

This thread is amazing. Even as a baby star trek nerd that only really knows the new movies.

“there is a phrase in vulcan for ‘the particular moment you understand what the word ‘fuck’ is for’.”

I just died

I lost my shit at “toasts your bread after you’ve eaten it”

Oh please please someone write this

Headcanon accepted.