Another milestone has fallen thanks to the Broadway musical “Hamilton” — this time on Twitter.
The microblogging website said Tuesday there have been over 1 million tweets about the hip-hop show featuring the life of the nation’s first treasury secretary.
The sheer number of tweets was fueled by a young tech-savvy cast and audience and its cross-over popularity in hip-hop circles, as well as fresh material in the form of impromptu video performances that occur periodically on the front steps of the Richard Rodgers Theatre, the Broadway home of “Hamilton.”
By comparison, there were 266,000 tweets about the current Tony-winning best new musical “Fun Home” and Nielsen data found there were 323,000 tweets about the Tony Awards during this year’s telecast.
Written by “In the Heights” Tony-winning creator Lin-Manuel Miranda, the musical tells the true story of Alexander Hamilton, and is told by a young African-American and Latino cast.
It’s got a terrifically varied score, ranging from pop ballads to sexy R&B to rap battles, with lyrical nods to Gilbert and Sullivan, Jason Robert Brown, “South Pacific” and the Notorious B.I.G.
Twitter said the show reached a million tweets thanks to users using the groupings #HamiltonMusical, @HamiltonMusical, #Ham4Ham, #Hamiltunes and @Lin_Manuel.